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gaming creators evolve

The online casino and video gaming market continue their expansion. Along with the core gaming market, creator and influencer markets are growing as well as the creators make changes that are designed to fit new expectations and new realities.

Everything about the digital market - who even imagined the bitcoin revolution a few short years ago - is expanding and one of the biggest sectors involves building and monetizing online communities. The VC firm SignalFire reports that as many as 50 million people consider themselves to be “creators” and enjoy serious income as they do what they love to do and document themselves doing it.

Many industries have influencers including the fashion industry, the food industry and the entertainment industry. The gaming industry has one of the fastest-growing creator and influencer communities which is fueled by social media and streaming platforms like YouTube and Twitch.

Evolution

Arguably, no industry has a creator community that has evolved – and continues to evolve – like that seen in the gaming sector.

For one thing, creators don’t necessarily mirror what many people believe is the stereotypical gamer. Far from being zombie-like stoners, the majority of content creators are highly professional, highly intelligent and highly motivated.

They have perfected the art of creating gaming content and bringing people along on their adventures. They have also developed the art of monetizing that intellectual property through the promotion of relevant services and products.

Gaming content creation has been around since approximately 2010 but in 2020, gaming influencers started to come into their own as people started to learn that they could keep connections alive through digital means.

YouTube Gaming records peaked for watch time and more people were watching more content than ever. As the lockdowns began to life however, viewers found that they wanted to continue watching gaming entertainment and creators discovered that they had more license to be more creative than ever.

Some gamers have turned to the world of micro-creating. They tend to have fewer than 10,000 followers and create content for games to which they are fairly new.

Most marketers consider it good marketing strategy to hook up with influencers who have large followings but there’s a growing sub-set of marketers who believe that by targeting a smaller and less saturated audience, they will experience better results for their ad dollars.

With a smaller audience, they say, it’s easier to build a deeper connection and relationship. The viewers have a higher rate of engagement with the content and are more likely to trust the influencers’ opinions. In addition, as the content creator expands his/her reach, his/her influence will grow.

And the final trend worth noting is the rise of the ‘microinfluencer.’ Robin Åström is the CEO and cofounder of Wehype, an influencer marketing platform and agency that connects brands with gamers, working with companies like EA, Microsoft and Ubisoft. The team at Wehype find that collaborations leveraging groups of smaller influencers can actually be as, if not more, impactful than just securing major profiles for a campaign.

Geography

The changing geography of the gaming community plays a big role in how creators can build their online followings. Up until recently, Europe and the United States dominated the gaming sector with influencers from those areas building the biggest online followings.

Now this locational dominance is shifting. Older, seasoned influencers must try to adjust their strategies to meet this globalization while the market is opening for new influencers to enter the influencer community from other areas of the world.

Mobile games publisher Carry1st, in cooperation with market researcher Newzoo, reports that Africa is becoming the fastest-growing region for gamers.

Estimates are that over the next decade,  the number of gamers in Sub-Saharan Africa will increase by 275% for a  CAGR of 12% by 2027, making Africa the world’s fastest-growing gaming market.

Cordel Robbin-Coker, CEO and cofounder of Carry1st said,  “We’re seeing dramatic growth on the continent, especially on mobile as the smartphone and free-to-play model have democratized access to gaming. A number of the big global publishers are waking up to the opportunity in the region.”

That means that investors have their eye on Africa. Carry1st has already raised capital from a number of high profile backers, including Google, a16z, the rapper Nas and Konvoy Ventures. All this is building the gaming infrastructure in Africa which, in turn, is increasing the demand for local streamers and influencers.

Observers have noted that until recently, brands haven’t really gotten involved in advertising on the content. That is almost certain to change as advertisers read the numbers.

Michael King, Head of Reprise Digital told ScreenAfrica, “There is a great opportunity for digital marketers in South Africa to reach one of the biggest growth industries in the world tied to one of the hardest to reach audiences – Generation Ys and Zs. We know that this market does not respond to traditional ‘push’ methods of advertising. Rather, they respond to friend reviews, suggestions and online ‘word of mouse’ to shape their decision making processes. This is why influencer marketing is so successful in this space.”

Niche Audiences

Some influencers focus on niche audiences rather than on the games. Some influencers have begun to turn their focus to communities that they want to reach in order to empower them, support them or simply connect to. Among these include African-American influencers who promote inclusion and black pride, women gamers who have formed communities of players and viewers to fight discrimination and online harassment and LBGTQ+ influencers who work to make other LBGTQ+ individuals feel welcomed in the gaming world.

Elle Dwight is the cofounder of  and CEO of ROLE,  a platform for playing table-top role-playing games (TTRPGs) such as Dungeons and Dragons via online, video-centric software. Dwight commented to Forbes, "Role playing games are unique in the ways they empower players and storytellers to create the worlds and characters that they want to see. For us, that has always meant putting underrepresented voices at the forefront of every game, campaign, and partnership we work on,” Dwight says.

“Role playing is all about live content creation with people you trust, and that provides both an implicit safety and a possibility space that many other gaming mediums often lack. Especially for LGBTQ+ and BIPOC communities, this is a medium where every group can live in an adventure that speaks to their lived experience. We think that's really special, and perhaps the most valuable aspect of this form of play."

Relevant

Robin Åström of WeHype, the gaming influencer marketing platforms says, “The key to a successful campaign for your game is not all about having the biggest names promoting your product. It’s about understanding your audience and tailoring content to be relevant. That’s where micro and mid-tier influencers come in. They often have more dedicated audiences, which brands can tap into. This means there are many opportunities out there for Twitch and YouTube creators with smaller, but still significant and committed, followings. We’re seeing this segment grow by around 25% year-on-year and it’s these people that are making up the creator economy middle class in gaming.”

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In addition to the hundreds of real money casino games available at the Grande Vegas online casino, casino management makes sure to add several new games every month. Look here for the new Grande Vegas games being launched each month. There is always something new to check out!

New online casino games keep the excitement levels high at Grande Vegas casino. So not only do you have your favorite games to come here to play, you’ll have new games every month to try out and add to your favorites list.

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You’ve reached the Grande Vegas online casino – and grande it is! With the best games, all the platforms, fun and interactive promotions, the most convenient banking methods, 24/7 responsive support, and on and on – it just doesn’t get any better than this. But let’s take it one step at a time.

Grande Vegas has literally hundreds of online casino games for you to choose from. Slots, progressive games, table games, video poker, craps, roulette, keno and more! Grande Vegas online casino games are developed by RealTime Gaming – one of the industry leaders in online casino games. These games can be played on your desktop computer, on the go with your laptop, on your mobile phone or on your tablet. You are in control – you decide when and how you play!

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If you like big game thrills and chills, be sure to play the progressive Grande Vegas games!

A progressive game is a game that is networked with all the casinos using the same software provider. Each time a player in each of the RealTime Gaming casinos, bets on a progressive game, part of that bet is funneled to the progressive jackpot of that game.

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Grande Vegas slots games are THEEEEE BEST! With over 100 slots games available online, it would be fair to say that slots are our specialty. The most popular game at online casinos is slots, and our online slots are clearly the most popular game at Grande Vegas.

Slots games come in all shapes and sizes. We’ve got 3-reel slots, 5-reel slots and even the unusual 6-reel slots. And our games have all the most popular features – wild, scatter multiple paylines and more. We’ve got online slots with bonus rounds like free spins. And we’ve got online slots which are progressives reaching jackpots of over $1,000,000 on a single spin.

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As far as game subjects go – we’ve got them all: suspense, fun, cartoon, romance, exotic, food, science fiction, movies and more.

Download our online casino onto your computer, or play our live dealer casino games on the site without download. Or take our slots on the go with your phone and/or tablet. Where and when you play is up to you.

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The specialty games at Grande Vegas casino may be the smallest group of games at the casino, but they pack a punch! For those casino players who like the traditional casino games, this is the place.

We've got two varieties of Roulette: American and European - for that James Bond feel. You can master the game in these two popular versions. American roulette has the characteristic double zero (00) with the fun that that brings on, while the European roulette has a single zero (0) with the added statistical advantage that gives the player. Then there’s French roulette belonging to those who developed the game. And if roulette is your game, then charge it up with multi-player roulette spins. Check them all out!

If you like the challenge of a good Craps game, be sure to visit our Craps table where you can almost hear the cheers of the crowd behind you!

And if you like both Roulette and Craps, check out Sic-Bo. It’s a bit of a combination of the two – predict the numbers that will come up when the dice are thrown.

But that’s not all our specialty games – not nearly. Check out our two forms of Bingo. We’ve got a standard Bonus Bingo game and our super charged Roaring Twenties Bingo with all kinds of features to spice up the game like the Extra Ball play, the Turbo Draw, the Multiple Draw and more!

And if you like bingo, Keno is a sort of reverse bingo where you predict which numbers will be drawn.

It doesn’t end there! Grande Vegas offers 5 scratch cards for a quick try at your luck – choose, scratch, and win!

In short, Grande Vegas has almost an endless list of types of games for you to play – we don’t stop at slots – we’ve got it all!

There are some players who prefer table games above all others. Grande Vegas table games are great at recreating the atmosphere at a live casino as you play at home you are totally immersed in the games.

The two most popular casino card games have long been blackjack and poker. Grande Vegas has a nice selection of both blackjack and poker so you can easily move from game to game or stay put if that’s your desire. Unlike a land-based casino, where you might have to wait for a seat at the table if you decide to switch or might be concerned about losing your seat at the table you’re at, Grande Vegas table games guarantee you a seat at every table and guarantee that you’ll have your old seat back if you want it.

All eight blackjack variations and all of the poker games boast the very best and most realistic graphics. This has always been the hallmark of Grande Vegas Casino: great graphics so you have the full circle of gaming pleasure from the very first bet.

One of the big benefits of having a large assortment of your favorite table casino games is that if you ever choose to go to a land-based casino and are lucky enough to get a seat, you’ll already have hours of experience playing these same games. Playing table games at Grande Vegas is as much a learning experience as it is a fun and entertaining time!

In addition to blackjack and poker, you can play rummy and baccarat. Only at an online casino can you pull up a seat at a “table” while comfortably ensconced on your favorite and most comfortable chair. If you’re playing on your mobile device, you might even be in bed!

So the table games fun is here at Grande Vegas casino.

Video poker is one of the fastest growing online casino games. First and foremost, it’s a lot of fun to play, giving you all the poker excitement without the need to concern yourself about bluffs. The dealer never bluffs in video poker!

Practice Makes Perfect

Grande Vegas video poker also provides great practice for those times you’ll play against live opponents. For example, you learn to recognize the value of the millions of different hands you might be dealt. In some ways, video poker strategy is not much different than strategy in any other poker game. But in other ways it’s quite different. It pays to learn all about video poker strategy and to learn how to apply it to other poker variations.

Manage Your Bankroll

Importantly, video poker always has a very high rate of return so you can play, enjoy, and gain important experience all the while having a very good chance to end a long playing session with a well-earned plus in your bankroll!

Grand Vegas video poker gives you many opportunities to expand your poker horizons whilst getting great pleasure just simply playing. Poker has its great fan base because it’s a thinking player’s game as well as being lots of fun to play.

Multi-hand Poker is Multi-fun

Grand Vegas video poker gives you the chance to play single hand, three hands, ten hands, or fully fifty-two hands! The graphics are quick, colourful, and appealing.

A Quiet Word of Advice

Here’s a bit of video poker strategy offered as a bonus to you, the video poker enthusiast. It’s usually better to go for the higher paying winning combinations. This means going for a straight flush over a simpler winning hand. The straight flush comes infrequently but when it comes it pays off handsomely.

A side aspect of this tip is that in order to get the highest payout from the best hands, you should always bet the maximum. In fact, betting the max is the best way to manage your bankroll in video poker!

So, try all the Grand Vegas video poker offerings and enjoy!

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Grande Vegas mobile casino is a real winner when you add in our generous welcome offer for new players. And the benefits do not end there. Our great welcome bonus is followed with on-going promotions – daily, weekly, monthly with free cash and free spins – which add more fun and excitement to your gaming!

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And just as your phone and tablet keep you playing on the go, Grande Vegas mobile casino has 24/7 support available to you at all times. Use our toll-free number or live chat to speak to a trained and friendly service representative at any time of day or night.

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