One of the biggest surprises of the COVID-19 pandemic was how Vegas dealt with the lockdowns, restrictions, and changing directives. There’s no doubt that the casino industry suffered a major blow but all in all, the industry made its way through the era of global uncertainty relatively unscathed.
Predictions that, over the long term, the casino resorts would lose their clientele to online casino venues, proved to be unfounded. Today the Vegas Strip and Downtown are as crowded as ever as the new Resorts World ups the ante even further.
Resorts World Las Vegas is the newest kid on the block in Vegas and, only a little more than a year after opening, it’s already making a splash.
In addition to the highest standards of fine dining, entertainment, hotel amenities and gaming action, Resorts World is bringing innovations to the city including new age technology and the revival of an old favorite.
Many observers questioned Genting’s decision to build on the North Strip, an area that has a long history of planned developments – including an arena, a skyscraper and mega-hotels – stalling or never getting going at all. But the gamble seems to be paying off as foot traffic to the area has shown a marked increase.
Now, other investors including Wynn Resorts and Jeffrey Soffer, the original developer of the Fontainbleau. Brett Mufson, president of Fontainebleau Development said that the Las Vegas Convention Center’s recently finished $1 billion expansion just off the north Strip, along with the opening of Resorts World, helps further “solidify the location of our property as the future epicenter of Las Vegas.”
Genting Group, the company behind Resorts World, envisioned Resorts world as a venue that would usher in a new era of hospitality to Vegas. I
t’s the first ground-up resort to be built on the Las Vegas Strip in over a decade.
It opened in June 2021 and over the last year-and-a-half has recorded revenues of over US $189.7 million, making it one of the most profitable properties in the city. There’s already discussion that Resorts World will open their own Vegas online casino.
Return of a Vegas Icon
For many years, Vegas casino hotels were known for their all-you-can-eat buffets but what economics didn’t succeed in eliminating, COVID did.
Now, Resorts World is returning to the concept with an international food hall where they order and pay from kiosks representing many different type of foods from many different cultures and traditions.
The tables are in the middle of the Famous Foods Street Eats and each person can order his/her meal from the kiosk that offers the type of dish that suits his/her fancy. You can have a table where one person is dining on Chinese food, another is munching on South American cuisine, etc.
All together there are 16 food stalls and bar drinks with options like fruit shakes, bubble tea and different types of coffees.
The do-it-yourself buffet allows guests to personalize their meals while eating a filling meal for less than they would ordinarily pay. Guests order their food from their chosen kiosk and go to their table. They receive a text message when their food is ready.
Resorts World partners with high-tech gaming companies to bring players gaming adventures with innovative technology. The gaming floor at Resorts World includes 30 poker tables, a high-limit VIP area, a sportsbook, 117 table games and over 1400 slot machines.
The resort’s vision involves providing guests with a fully integrated experience across the premesis through its mobile app that allows for guests to personalize their preferences while taking advantage of everything to which they’re entitled via the Genting Rewards program.
The mobile platform, JOINGO, makes it easy and convenient to make all payments and withdraw payouts. The JOINGO app allows guests to pay for all hotel offerings, games or entertainment through their personal mobile device. The app notifies guests of entertainment opportunities and amenities as they are announced so guests can stay connected to all up-to-date information about what’s happening at the resort.
The app also allows guests to track their loyalty balances, receive offers and monitor their accounts. That means that guests have a quick, safe and secure way to access their funds without waiting in line or handling cash.
Guests receive a digital log-in upon check-in and perform all banking transactions digitally. Guests can load their wallets through a NEO kiosk or at the player services desk via the resort’s digital gaming wallet GamingPlay.
The resort’s casino management system is managed through Konami Gaming’s SYNKROS which ensures that guests can enjoy a completely seamless cashless wagering experience. No cards are needed to log into the Rewards Loyalty program.
Resorts World Las Vegas is also one of the first Las Vegas casinos to partner with a crypto company, the Gemini crypto wallet, so crypto users can make payments and accept payouts in cryptocurrency. to enhance the integrated resort experience.
At Resorts World the table games are digitalized with RFID embedded chips to provide 100% accuracy. RFID tracking provides the most accurate recognition through the resort’s loyalty program.
Cash-out vouchers allow gamers to move from one table game to the next and from one slot machine to the next so there’s no need to exchange vouchers for cash at a ticket redemption center or buy in at the tables. At the baccarat tables Perfect Pay gives guests the option for insurance and Lucky 6 side bets.
The technology extends to the hotels where mobile check-in and digital keys allow for easy arrival and departure. There’s an AI-powered digital concierge and advanced ordering technology.