Many casino enthusiasts prefer to play real money online casino games for a number of reasons. Playing online means that you can play on your PC or mobile device at any time and from any location in a convenient atmosphere of relaxing gaming entertainment. You can play at your own pace, without worrying about being rushed by impatient dealers or fellow gamers who want to take your place at the roulette wheel or at a slot machine. Payouts are generally higher when you play online and expenses are lower.
One of the biggest advantages of playing online involves the casino bonuses. Online casinos aren't limited to offering the kind of bonuses that land-based casinos give out – restaurant meals, free drinks, hotel accommodations, etc. They have the ability to award players monetary bonuses that players can use to turn into cash prizes.
Thanks to new AI technology, online casinos will soon be able to move their bonus programs even further with algorithms that will allow them to move past generic promotions to offer tailored bonus offers.
Online Casino Bonuses
Online casinos offer a wide range of casino bonuses, ranging from Welcome Bonuses that are awarded to new players to free spins on slots, no deposit bonuses, Comp Points, raffles, Quickie Boosts, Cashback deals, Crypto Deposit bonuses and more. Gamers appreciate these bonus deals which allow them to play more games for more time without adding on additional deposits, yet enjoy the benefits of the wins on their gaming activities.
Until now, casino bonuses have been generic "one-size-fits-all". All new gamers received the same Welcome Bonus, all Cashback requests were granted the same Cashback deals and slots enthusiasts who played specific slots were given the free bonus spins for that slot machine.
Now, however, those types of bonuses are becoming a thing of the past. The future of player rewards is envisioned to be personal. Powered by a combination of sophisticated data analytics and artificial intelligence (AI), a new era of personalized bonuses and VIP programs is coming which will revolutionize player engagement, loyalty, and the overall gaming experience.
New Bonus Options
Casinos are motivated to shift from standard promotions to personalized offers because they recognize that not all players are motivated by the same incentives. A high-stakes blackjack player has different needs and interests than those of a casual slot player who is aiming for small, frequent wins. AI and machine learning algorithms are the engines that make this personalization possible.
These algorithms analyze a massive amount of player data, including:
- the player's game preferences, including information on which games the player is spending the most time on.
- the player's betting patterns/the size and frequency of wagers.
- the behavior of the player during his/her gaming session -- how long s/he plays and at what times of day.
- the player's bonus history, including which promotions s/he has claimed and redeemed in the past.
Casinos are learning how to process this data in real-time so that they can begin to create highly tailored offers that are more likely to be relevant and valuable to each individual player. For example, if you enjoy video poker you might receive a targeted cashback bonus for your preferred video poker variation while someone else who generally goes for the slots might be offered exclusive free spins on their favorite titles.
By creating this new level of customization, the casino will be more able to foster a stronger sense of loyalty by making players feel "seen" and "validated".
VIP Programs
VIP programs may soon change as well. Traditionally, VIP programs operate on a tiered, points-based system. If you're participating in the casino's VIP program, you climb higher as you gamble more, with each new level allowing you to unlock bigger and better prizes. This model has proved to be effective but casino consultants see something more dynamic coming with real-time personalization and bespoke experiences.
VIP players gaming in such a system won't be simply assigned a level. They'll receive a dedicated AI-driven profile that helps a human VIP manager understand their every need. They can look forward to customized gifts such as luxury trips or tickets to a sporting event, tailored promotions and dynamic rewards
Transparency
The shift to personalized rewards benefits both the player and the casino but it is also raising questions of trust. Players who receive multiple personalized rewards may begin to wonder if the bonuses are designed to get them to spend more or if the system is truly fair.
Reputable online casinos need to address this issue by ensuring that the system of casino bonuses remains transparent. They must clarify how the data is used and provide straightforward terms and conditions for every personalized offer. In the end, the goal should be to make the gamer feel like a valued partner as opposed to being simply a data point to be optimized.
The days of generic casino bonuses are coming to an end. The next era of online gambling will be marked by a data-driven approach to player needs and expectations, including bonuses and other rewards. As AI becomes more sophisticated, bonuses and VIP programs will become increasingly personalized. Every casino player can expect that, in the near future, s/he will be presented with a unique and dynamic set of rewards.
The new era of casino bonuses will forever change the relationship between the player and the house, creating ever-stronger loyalty.
