Today, mobile gaming is the dominant force in the gaming industry. Estimates are that mobile gaming accounts for over 50% of global gaming revenue, as close to 80% of all gamers engage on mobile devices. Casino operators are monitoring the trend carefully as they discover that, by providing free gaming apps, they can effectively market to both current and new customers. They are turning to app-makers in order to offer free gaming apps that they can then monetize.
The Grande Vegas online casino has become an industry leader in RMGs (Real Money Gaming Apps). The casino is leading the shift from volume to value by providing their customers with apps that prioritize a mobile-first infrastructure, open banking and hyper-personalization.
Mobile Gaming
Mobile gaming is growing in popularity which, in turn, is pushing app makers to learn how to monetize free-to-play games. One of the biggest influences on the rise of mobile gaming is cloud gaming services. It's been estimated that by 2028, over half of all mobile games will be available through cloud services.
Currently, less than 5% of mobile-native games are available through cloud services like the App Store and Google play. However, this number is deceptive because the Cloud Gaming movement is focusing on bringing games to mobile, rather than moving mobile games to the cloud.
Most mobile games (i.e. Candy Crush and Subway Surfers) are designed to be light-type games. They run locally on almost any smartphone and there is little technical reason to put them in the cloud. These mobile-only titles, which you can play with no download required, are available through "Instant Play" ads or cloud-based app stores.
While few mobile games are in the cloud, nearly all cloud-gaming services are optimized specifically for mobile devices. phone becomes more than a gaming device – it turns into a portable screen for old favorites. Today, an estimated 46% of all cloud gaming revenue comes from mobile users. That's good for both casino operators and mobile users who are aware that they have the consumer power to demand more engaging and more challenging games with interactive gameplay and lifelike graphic imagery.
Social media is also playing a significant role in the process of bringing popular games to mobile. Gamers can now collaborate in their efforts to encourage developers to provide better content. All of these factors are combining to lead to an increase in investment in the mobile gaming industry and mobile games app makers are paying attention.
Games are the most popular apps in both the Apple App Store and the Google Play Store. Casino operators have noted this and concluded that it’s more economically feasible to provide free game apps which target consumers with relevant ads than to have users pay to play. Gaming app makers are discovering that it's getting increasingly harder to reach paying users so, instead, they have begun to try to improve the user experience so that they can direct relevant marketing content to the right audiences.
Games
The types of free-to-play games vary. Most are hypercasual games which are easy to use. When audiences are presented with the right type of material, app developers see significant revenue in the form of in-game purchases. In the casino gaming sector, this can take the form of a Bonus Bet or a Buy Feature where, for a small additional deposit, the player can add extra spins to their gaming event.
Another factor that is driving the popularity of mobile apps involves the casino's increasing interfacing with social media platforms. Many gamers have begun to link their mobile games to their social media accounts as they engage in a form of social interaction that gives a new dimension to their gaming adventures. They can experience the mobile gaming apps together with a like-minded community via interactive in-game elements.
App developers see social gaming as offering new potential and new marketing strategy challenges. As gamers share their gaming experiences, track friends’ progress and trade in-game content, marketers can maximize this trend.
At the online casino, communities are created for the platform's Crash Games, where users track their game achievements via a leaderboard that follows the achievements of all players who are playing that game at the same time. Users have begun to share content, including screenshots and in-game videos which marketers use to drive traffic back towards their promotional materials.
Crypto Banking
Mobile apps are working better than ever due to the rise of crypto transactions which allows players to link their crypto ewallet to their casino account via secure APIs. In bypassing traditional card networks like Visa or Mastercard, waiting times for withdrawals are shortened, fees are reduced and security is enhanced.
Grande Vegas online casino partners with multiple cryptocurrencies, including Bitcoin, Bitcoin Light, Bitcoin Cash and Litecoin. To link your ewallet to your casino account, navigate to the Banking Page on the Grande Vegas casino website and click the method that you prefer to use. You'll be redirected to your ewallet app. Fill in the transaction details, authorize the transaction and the funds will move instantly between your crypto ewallet and your casino account.
Keep your eye out for the casino's mobile games apps and enjoy your real money gaming adventure!
