charts concept via tablet

As marketing agencies focus on esports audiences, the advertising dictum of “tell a story” has changed. Storytelling is still as important as ever when marketing to gaming communities but marketers have to adapt to a new kind of storytelling.

death valley desert scene

The Railroad Pass, Nevada’s oldest functioning casino, just celebrated 90 years of business. Railroad Pass Casino is located in Henderson, ironically just outside of Boulder City, the only incorporated town in Nevada where gambling is illegal. Today the Vegas casino online brings a whole new gambling adventure to Nevada where people can play both land-based and online casino games at their leisure whenever and from wherever they wish.

Welcome to Florida sign

Officials in Florida wanted to see online casino gaming and sports betting come to the state. The Seminoles, Florida’s gaming tribe, wanted to make sure that they continue to control welcome bonus casino gaming in the state. A recent agreement may make it all happen.

gaming convention

The annual E3 video game convention was online-only this year. A number of eagerly-anticipated releases were delayed as a result of the pandemic. That was good news for independent studios whose games stole the show.

esports team

Despite cancellations, postponements and quarantines of team members, traditional sporting events have returned to stadiums around the world. But the impact that esports had on the sporting world will be felt for years to come.

guy sitting by his computer playing streamed gaming content

The International Olympic Committee is used to getting its way. The Committee, made up of heads of various international and national sporting organizations, is a traditionally conservative body. The Committee has observer status at the UN and control a large budget. It can add and remove sports from the Olympics and has the last say on almost every aspect of the multi-billion dollar event.

#metoo movement sign

It’s taken awhile for the #MeToo movement to hit the Vegas casino gaming industry but the issue is finally being addressed by the industry.  In a lawsuit filed in July, California’s Department of Fair Employment and Housing (DFEH) gas targeted Blizzard Entertainment and its owner Activision Blizzard, claiming that the company allows a culture of gender-based discrimination and “constant sexual harassment to flourish. The DFEH claims that top executives have not only been aware of the behavior but and in some cases have been involved.

stranger in a hoodie

Older people remember being warned against strangers who would try to lure youngsters off the streets with promises of candy, puppies and other surprises. The stereotype is due for a change as a new, dark frontier of child endangerment takes hold.  While online casino sites may attract players with an exciting casino sign up bonus, they are extremely careful about NOT accepting underaged players.  Not all gaming sites are so diligent - read on....

Olympic medals

The Olympics, held once every 4 years, are one of the most anticipated sporting events for online casino and sports fans around the world. Bettors also eagerly look forward to the Olympics when they can test their skills of predicting who will win.

Interestingly enough, people betting on the Olympics are almost always also casual bettors at the welcome bonus casino. Professional gamblers tend to stay away from wagering on the Olympics because, they say, it’s too hard to get an edge and there are too many unpredictable things that can happen – something that pro bettors avoid like the plague.

Should casual bettors take their cue from the pros?

The Edge

The lack of an edge is what keeps sports bettors from focusing on the Olympics.

In sports betting, the edge involves finding bets that present more of a probability of occurring than the odds given. Finding an edge is never easy – to outwit bookmakers, who set odds with the help of data, is tricky. But the pros work very hard at finding an edge. They follow sports analysts obsessively to get information about injuries, substitutions, even weather reports. Perhaps at a press conference the coach says that so-and-so will be playing for less time or a news report indicates that a star player is having personal difficulties.

Other ways of finding an edge include setting up a system that sets betting lines/power lines that ranks a specific set of teams more accurately. Whatever the strategy, the goal of finding the edge is to determine how these issues might affect the match and then placing your bet before the sportsbook hears about it and changes the odds.

Pros and the Olympics

Bill Krackomberger, a veteran sports bettor, says that “professional gamblers generally stay away from betting on the Olympics as they fail to see a true edge.”

Uncertainty affects the Olympics more so than other pro sports. For teams like soccer, baseball and basketball, the teammates don’t typically play together which makes it difficult to bet based on historical performance or data. The COVID-19 upsurge has created its own uncertainties since no one knows when a team or an athlete will be excluded. Patriotism over one’s “home team” can also throw things off.

Casual Bettors

Conversely, casual bettors keep the sportsbooks hopping, The American Gambling Association estimates that one in ten adults in America will place a wager on any one event during this year’s Tokyo Olympics. That puts the Olympics on par with the Superbowl in terms of bets placed.

Not everyone agrees with that assessment. Duane Colucci, race and sports manager at the Rampart Casino in Las Vegas says, “We’re not hanging our hat on the Olympic Games. A single Yankees versus Red Sox game will supersede the entire Olympics.”

Before the games began, sportsbooks in Vegas saw low interest.

They attribute the lack of interest to the fact that this is the first time that the majority of Americans can place legal bets on the Olympics – betting on any sport was only legalized in Nevada in 2016 and the possibility to place sports bets only opened up in the other states in 2018. Colucci estimates that most of the people betting on the Olympic Games this year are amateurs, or “recreational bettors.”


There are sportsbooks that are catering to punters who want to bet on the Olympics. DraftKings, known for its Fantasy Sports platform, offers sports betting in 14 American states.  They’re focusing on the popular sports – basketball, soccer, gymnastics – but also listed odd on more obscure sports such as surfing, judo, handball and badminton to test the market.

Not all pros share the view that betting on the Olympics is a waste of money. “When an athlete is chasing their third or fourth medal and it becomes a global event, it will attract a wall of money,” said Paul Krishnamurtya freelance journalist and professional gambler. According to Krishnamurty, big standalone events have the potential to bring $5 million to $10 million to a single sportsbook. He estimates that for every Olympic event combined, the total handle will surpass $100 million for any given sportsbook.

BetOnline has been taking bets on Olympic games for 20 year. Their sportsbook brand manager, Dave Mason, says, “We used to only offer lines on the big sports, but now we offer everything we can: rhythmic gymnastics, synchronized swimming, we’ll even have archery, without a doubt. We take it a lot more seriously than we used to….it gives us a good boost, especially for this time of year. The line guys are on vacation, marketing is getting ready for NFL. It’s a welcome event, not niche event anymore.”


Man enjoying playing video games alone

In a paper published by Sage Journal called Playing Video Games During the COVID-19 Pandemic and Effects on Players’ Well-Being authors Matthew Barr and Alicia Copeland-Stewart of the University of Glasgow identified seven ways that video games and Vegas casino online games have positively affected players.

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